Internet marketing (e-Marketing and e-Commerce)

FIRST DEGREE STUDIES

  • Type of studies FIRST DEGREE STUDIES
  • Field of study MANAGEMENT
  • Study mode FULL-TIME AND PART-TIME
  • Duration 3 YEARS (6 SEMESTERS)

Internet marketing is currently one of the most dynamically developing areas when it comes to marketing. It is accompanied by an equally dynamic development of e-commerce. This study programme aims at preparing students for the practical use of Internet across marketing activities by analysing the principles of an online market and an effective implementation of various e-commerce projects across different business areas. Students learn about the issues of marketing virtualization in a strategic dimension and various processes of competing and achieving a sustainable competitive advantage by enterprises.

e-Marketing – marketing conducted on the Internet. Just like traditional marketing, it aims to promote information about certain brands, products and services.

e-Commerce – a type of trade, the process of concluding commercial transactions via the Internet.

Marketing internetowy (e-Marketing i e-Commerce)

ISSUES DISCUSSED DURING STUDIES

  • Websites as a marketing and e-commerce tool
  • Instruments of competing in virtual space
  • Public relations
  • e-communication and social media
  • Marketing planning
  • Brand creation

EMPLOYMENT PERSPECTIVES

  • Internet portals
  • Advertising, marketing and PR agencies
  • In companies responsible for production, services, marketing, sales and management
  • Financial institutions
  • On the positions of e-commerce, internet marketing and retail managers
  • Project managers (PM) in the on-line area
  • Running own businesses

FEES

FULL-TIME AND PART-TIME

STUDY FROM

2 500€ per year */ 1300€ per semester

(Students from non-EU countries: 3 600 € for the first year, 3 200 € for subsequent years)

ADMISSION PROCEDURE STEP BY STEP

STEP 1

REGISTER ONLINE

  • Choose the faculty

  • Register in the system

  • Fill the required tabs: personal data, passport details, address

STEP 2

ADMISSION DOCUMENTS

  • Prepare the required documents:
    • National ID or passport
    • One passport photo
    • Copy of a secondary school leaving certificate – in case of Bachelor’s degree studies
    • Copy of Bachelor’s diploma and transcript of grades – in case of Master’s degree studies
  • Upload scans of the required documents (see the full list of documents in the tab Important documents)

STEP 3

PAYMENT

  • Make a payment of the tuition and entry fees

  • Attach payment confirmation to your application

STEP 4

ACCEPTANCE

  • Receive scans of Acceptance Letter
  • In case of non-EU students – make a Visa appointment

STEP 5

WELCOME at COLLEGIUM HUMANUM!

  • On your arrival day, please come to the Student Services with original copies of the required documents.