Internet marketing (e-Marketing and e-Commerce)

FIRST DEGREE STUDIES

  • Type of studies FIRST DEGREE STUDIES
  • Field of study MANAGEMENT
  • Study mode full-time and part-time
  • Duration 3 YEARS (6 SEMESTERS)

Internet marketing is currently one of the most dynamically developing areas when it comes to marketing. It is accompanied by an equally dynamic development of e-commerce. This study programme aims at preparing students for the practical use of Internet across marketing activities by analysing the principles of an online market and an effective implementation of various e-commerce projects across different business areas. Students learn about the issues of marketing virtualization in a strategic dimension and various processes of competing and achieving a sustainable competitive advantage by enterprises.

e-Marketing – marketing conducted on the Internet. Just like traditional marketing, it aims to promote information about certain brands, products and services.

e-Commerce – a type of trade, the process of concluding commercial transactions via the Internet.

ISSUES DISCUSSED DURING STUDIES

  • Websites as a marketing and e-commerce tool
  • Instruments of competing in virtual space
  • Public relations
  • e-communication and social media
  • Marketing planning
  • Brand creation

EMPLOYMENT PERSPECTIVES

  • Internet portals
  • Advertising, marketing and PR agencies
  • In companies responsible for production, services, marketing, sales and management
  • Financial institutions
  • On the positions of e-commerce, internet marketing and retail managers
  • Project managers (PM) in the on-line area
  • Running own businesses

RECRUITMENT PROCEDURE

STEP 1

REGISTER ONLINE

STEP 2

PREPARE REQUIRED DOCUMENTS

  • ID (for inspection)
  • One passport photo
  • Copy of high school leaving exam (original for inspection)  
  • Copy of higher education diploma and transcript (in case of II degree studies) (original for inspection)
  • Proof of payment of the required amount of tuition fees

STEP 3

PAY FOR YOUR STUDIES

  • Recruitment fee – 85 EUR
  • Student card fee – 5 EUR
  • Admission fee* – 48 EUR

*Admission fee is not required:

– if you submit your application by the end of June

– if you pay for the academic year upfront

*PREMIUM PACKAGE INCLUDES:

Entry Fee

0 zł

Admission Fee

0 zł

Student ID Fee

0 zł

Fees covering your study of a parallel undergraduate degree (additional diploma)

30%

Fees covering your second
specialization (additional diploma)

30%

Fees covering your study of a parallel postgraduate degree (additional diploma)

30%

The award of an Executive MBA degree and diploma

50%

The award of an Executive MBA degree and diploma

50%

Your possibility to use e-books

Your unlimited access to an e-learning platform

SMS notifications

Gifts package
(thermal mug, memory stick, rucksack, notepad)

Bank Account (for EUR payments) 

Bank PKO BP S.A.
IBAN:
 PL 08 1020 1169 0000 8602 0278 2282
SWIFT: BPKOPLPW


Bank Account (for USD payments) 

Bank PKO BP S.A.
IBAN:
 PL 13 1020 1169 0000 8402 0278 2290
SWIFT: BPKOPLPW


Bank account holder

Collegium Humanum- Warsaw Management University 
ul. Moniuszki 1a, 00-014 Warszawa

As the transfer's title: student's name and surname, admission fee or tuition fee (if tuition fee, then say whether it is for a term or the whole academic year), name of the study course.

STEP 4

COME TO THE STUDENT AFFAIRS OFFICE WITH A COMPLETE SET OF THE ABOVE MENTIONED DOCUMENTS

Student Service Center

Collegium Humanum – Warsaw Management University

Moniuszki 1a, 00-014 Warsaw

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