Marketing and sales management

FIRST DEGREE STUDIES

  • Type of studies FIRST DEGREE STUDIES
  • Field of study MANAGEMENT
  • Study mode full-time and part-time
  • Duration 3 YEARS (6 SEMESTERS)

The focus of this programme of study is consumer market behaviour as well as issues related to marketing of services and trade, Internet advertising, planning advertising and promotional campaigns, conducting market analysis across various dimensions, implementing marketing and competition strategies, as well as psychosocial aspects of advertising. Graduates acquire education that allows them to take up work related to the marketing activities of a company, institution and organization. They acquire knowledge and skills useful in business communication, particularly in the field of sales management, thus being able to take actions in the field of solving management and marketing problems, as well as administering human resources

Marketing – it is the science and art of researching, creating and offering profitable products with customer value so that to meet the needs of one’s target market. It determines which market segments a company can best satisfy, and it also designs and promotes products and services.

Sales management – setting tactical sales goals, creating and monitoring the implementation of the current action plan, planning and managing the resources necessary for an ongoing sales support.

ISSUES DISCUSSED DURING STUDIES

  • Internet and mobile marketing
  • Sales methods and techniques
  • Sales promotion
  • Marketing planning
  • Marketing strategies in services
  • Merchandising

EMPLOYMENT PERSPECTIVES

  • Marketing departments of different enterprises
  • Advertising agencies
  • Research institutions
  • On the positions of marketing directors, brand management directors
  • In companies responsible for production, services and sales
  • As project managers
  • Running own businesses
  • Export sales managers
  • Marketing coordinators

RECRUITMENT PROCEDURE

STEP 1

REGISTER ONLINE

STEP 2

PREPARE REQUIRED DOCUMENTS

  • ID (for inspection)
  • One passport photo
  • Copy of high school leaving exam (original for inspection)  
  • Copy of higher education diploma and transcript (in case of II degree studies) (original for inspection)
  • Proof of payment of the required amount of tuition fees

STEP 3

PAY FOR YOUR STUDIES

  • Recruitment fee – 85 EUR
  • Student card fee – 5 EUR
  • Admission fee* – 48 EUR

*Admission fee is not required:

– if you submit your application by the end of June

– if you pay for the academic year upfront

*PREMIUM PACKAGE INCLUDES:

Entry Fee

0 zł

Admission Fee

0 zł

Student ID Fee

0 zł

Fees covering your study of a parallel undergraduate degree (additional diploma)

30%

Fees covering your second
specialization (additional diploma)

30%

Fees covering your study of a parallel postgraduate degree (additional diploma)

30%

The award of an Executive MBA degree and diploma

50%

The award of an Executive MBA degree and diploma

50%

Your possibility to use e-books

Your unlimited access to an e-learning platform

SMS notifications

Gifts package
(thermal mug, memory stick, rucksack, notepad)

Bank Account (for EUR payments) 

Bank PKO BP S.A.
IBAN:
 PL 08 1020 1169 0000 8602 0278 2282
SWIFT: BPKOPLPW


Bank Account (for USD payments) 

Bank PKO BP S.A.
IBAN:
 PL 13 1020 1169 0000 8402 0278 2290
SWIFT: BPKOPLPW


Bank account holder

Collegium Humanum- Warsaw Management University 
ul. Moniuszki 1a, 00-014 Warszawa

As the transfer's title: student's name and surname, admission fee or tuition fee (if tuition fee, then say whether it is for a term or the whole academic year), name of the study course.

STEP 4

COME TO THE STUDENT AFFAIRS OFFICE WITH A COMPLETE SET OF THE ABOVE MENTIONED DOCUMENTS

Student Service Center

Collegium Humanum – Warsaw Management University

Moniuszki 1a, 00-014 Warsaw

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