Neuromarketing

FIRST DEGREE STUDIES

Management – First Degree Studies » Neuromarketing

Type of studies FIRST DEGREE STUDIES
Field of study MANAGEMENT
Study mode FULL-TIME AND PART-TIME
Duration 3 YEARS (6 SEMESTERS)

Neuromarketing is an innovative specialty that combines the latest achievements in consumer research with the substantive background of psychological knowledge. While 20 years ago it was possible to wonder whether the nascent neuromarketing would strengthen its position in the world of science and business, today no one has any doubts about it.

ISSUES DISCUSSED DURING STUDIES

Neural foundations of human development
Biometric technologies used in marketing
Neuropsychology of emotions and motivation
Neuroeconomics and behavioral economics
Biological correlates of decision-making processes
The most common cognitive biases in the trading world
Multisensory Marketing
Conducting brain-based marketing research

EMPLOYMENT PERSPECTIVES

Cognitive neuroscience
Marketing research methods
Biometric tools in marketing
Psychology of consumer behavior
Emotional intelligence in practice

Sensory Marketing
Elements of the User Experience methodology
Neuroeconomics and behavioral economics
Digital media in marketing

FEES

FULL-TIME AND PART-TIME

STUDY FROM

240€

Monthly fee (10 installments)

RECRUITMENT PROCEDURE

STEP 1

REGISTER ONLINE

STEP 2

PREPARE REQUIRED DOCUMENTS

ID (for inspection)
One passport photo
Copy of high school leaving exam (original for inspection)
Copy of higher education diploma and transcript (in case of II degree studies) (original for inspection)

STEP 3

COME TO THE STUDENT AFFAIRS OFFICE WITH A COMPLETE SET OF THE ABOVE MENTIONED DOCUMENTS

Student Service Center

Collegium Humanum – Warsaw Management University

Moniuszki 1a, 00-014 Warsaw

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