Study in English

Management

FULL-TIME AND PART-TIME

International Business and Marketing specialty focuses on getting to know and understanding clients from various countries and cultures. Graduates of this specialty will have acquired the necessary competences to become managers in the international business arena. After completing the specialisation, graduates can operate in various environmental conditions of the international market. The course prepares to acquire knowledge from the field of international business management, strategic management, business organisation, customer relationship management as well as marketing and sales.

FULL-TIME AND PART-TIME

The graduates of this programme of study acquire knowledge of a psychodynamic approach to leadership, which deviates from the classical theories based on personality, competence and style. The programme analyses theories on transformational leadership focused on taking up motivational actions, thus enabling employees to go beyond their own limitations. It addresses certain ethical issues of leadership and corporate social responsibility as a consequence of the moral choices of a leader.

FULL-TIME AND PART-TIME

The aim of this study programme is to improve students’ skills when it comes to the use of coaching tools both in a personal and professional sphere. The programme provides for education that allows to implement coaching processes in the company. Coaching tools and techniques are becoming an important factor affecting the effectiveness of people managing smaller or larger teams, specialists as well as employees at every level of an organization.

FULL-TIME AND PART-TIME

This study programme equips students with competences not only in the field of social sciences, communication and interpersonal relations, but also in the area of ​​IT, data analysis and coding. Students of this specialization will have gained theoretical knowledge in the field of statistical analysis and machine learning algorithms. They will be introduced to tools and technologies that form the pillars of knowledge in the field of Big Data. Students will also learn about using programming libraries and tools facilitating cooperation between scientists.

FULL-TIME AND PART-TIME

The diplomacy and international communication specialty is dedicated to those people who would like to work in the diplomatic sector in accordance with the general and widely accepted standards of diplomacy; who would like to contribute to creating the right image of diplomatic relations and organise successful foreign visits. Graduates will have acquired knowledge covering such aspects as the history of diplomacy, the rules of diplomatic protocols, the main principles of international movement of people as well as the diplomatic and consular law.

FULL-TIME AND PART-TIME

This specialty prepares graduates to become leaders in the organisation and effective implementation of such processes as: recruitment of employees, motivation to work, people management as well as talent discovery and development. Students of Human Resources Management will have gained practical knowledge and skills to manage an integrated team of employees focused on personal development and company success.

FULL-TIME AND PART-TIME

Internet marketing is currently one of the most dynamically developing areas when it comes to marketing. It is accompanied by an equally dynamic development of e-commerce. This study programme aims at preparing students for the practical use of Internet across marketing activities by analysing the principles of an online market and an effective implementation of various e-commerce projects across different business areas. Students learn about the issues of marketing virtualization in a strategic dimension and various processes of competing and achieving a sustainable competitive advantage by enterprises.

FULL-TIME AND PART-TIME

This specialty familiarises students with the current trends in the field of organisation and management in tourist, hotel and catering enterprises operating in the conditions of strong competition. Graduates will have acquired practical skills in the field of developing business plans, advertising campaign projects, marketing research and public relations. They will have also mastered effective negotiation techniques and will have learned about strategic management in the sphere of finances and quality of services.

FULL-TIME AND PART-TIME

As part of this specialisation, students will have learned about the specifics of the operation of small and medium enterprises and they will have acquired the necessary knowledge and skills to support economic success. The course prepares students to acquire knowledge in such fields as image management, promotion strategies, marketing communication as well as functioning of small companies across the European Union.

In addition to the basic skills relevant to the field of management sciences, students will have acquired knowledge in the field of creative problem solving. They will also analyse the concepts of enterprise value management and will be able to use modern methods of financing and assess their effectiveness.

No additional fees for programme differences and studying as part of an individual organization of studies

FULL-TIME AND PART-TIME

The aim of this programme of study is to prepare specialists in the field of wider marketing activities, in particular activities related to such issues as market research, market communication, building relationships with customers, sales activities, PR, image building, brand management as well as the use of modern technologies in business. Marketing is an interdisciplinary area of ​​knowledge and practical activity. It draws on the experience of psychology, sociology, economics, statistics, accounting, finances, ethnography and even philosophy. This specialization defines various methods of designing individual phases when it comes to promotional activities in business, including preparation and implementation of marketing campaigns.

FULL-TIME AND PART-TIME

The focus of this programme of study is consumer market behaviour as well as issues related to marketing of services and trade, Internet advertising, planning advertising and promotional campaigns, conducting market analysis across various dimensions, implementing marketing and competition strategies, as well as psychosocial aspects of advertising. Graduates acquire education that allows them to take up work related to the marketing activities of a company, institution and organization. They acquire knowledge and skills useful in business communication, particularly in the field of sales management, thus being able to take actions in the field of solving management and marketing problems, as well as administering human resources

FULL-TIME AND PART-TIME

This specialty prepares for planning, implementation and control activities in the area of economically efficient flow of raw materials and finished products as well as appropriate communication with clients. Logistics specialists deal with warehouse management, supply management, production planning as well as transport and communication.