ISSUES DISCUSSED DURING STUDIES
- Internet and mobile marketing
- Marketing strategies across services
- Public relations
- E-communication and social media
- Social marketing
- Brand creation
Image communication (PR, Branding, Advertising and Social Media)
Second Degree Studies
- Type of studies Second Degree Studies
- Field of study MANAGEMENT
- Study mode full-time and part-time
- Duration 2 years (4 semesters)
This specialty prepares graduates to undertake professional activities related to brand launch, creation and coordination as well as strategy development and product or service planning. It covers both business practices and marketing principles, providing students with a range of skills and knowledge that will help them become professionals in the field of marketing.
PR – public relations, this area of practice deals with contacts with the environment.
Branding – building brand awareness is about creating and maintaining a positive image of a specific brand in the minds of consumers.
Advertising – information combined with a persuasive message.
Social Media – gaining consumer attention and generating internet traffic with the help of social networking sites.
EMPLOYMENT PERSPECTIVES
- Marketing department employees
- Advertising agency employees
- PR department employees
- Product development strategists
- Product managers
- Promotion departments
- Public relations agencies
- Department responsible for organizing events
RECRUITMENT PROCEDURE
STEP 1
REGISTER ONLINE
STEP 2
PREPARE REQUIRED DOCUMENTS
- ID (for inspection)
- One passport photo
- Copy of high school leaving exam (original for inspection)
- Copy of higher education diploma and transcript (in case of II degree studies) (original for inspection)
- Proof of payment of the required amount of tuition fees
STEP 3
PAY FOR YOUR STUDIES
- Recruitment fee – 85 EUR
- Student card fee – 5 EUR
- Admission fee* – 48 EUR
*Admission fee is not required:
– if you submit your application by the end of June
– if you pay for the academic year upfront
OR BUY OUT OUR PREMIUM PACKAGE* - 120 EUR
*PREMIUM PACKAGE INCLUDES:
Entry Fee
0 zł
Admission Fee
0 zł
Student ID Fee
0 zł
Fees covering your study of a parallel undergraduate degree (additional diploma)
30%
Fees covering your second
specialization (additional diploma)
30%
Fees covering your study of a parallel postgraduate degree (additional diploma)
30%
The award of an Executive MBA degree and diploma
50%
The award of an Executive MBA degree and diploma
50%
Your possibility to use e-books
Your unlimited access to an e-learning platform
SMS notifications
Gifts package
(thermal mug, memory stick, rucksack, notepad)
BANK ACCOUNT DETAILS
Bank Account (for EUR payments)
Bank PKO BP S.A.
IBAN: PL 08 1020 1169 0000 8602 0278 2282
SWIFT: BPKOPLPW
Bank Account (for USD payments)
Bank PKO BP S.A.
IBAN: PL 13 1020 1169 0000 8402 0278 2290
SWIFT: BPKOPLPW
Bank account holder
Collegium Humanum- Warsaw Management University
ul. Moniuszki 1a, 00-014 Warszawa
As the transfer's title: student's name and surname, admission fee or tuition fee (if tuition fee, then say whether it is for a term or the whole academic year), name of the study course.
STEP 4
COME TO THE STUDENT AFFAIRS OFFICE WITH A COMPLETE SET OF THE ABOVE MENTIONED DOCUMENTS
Student Service Center
Collegium Humanum – Warsaw Management University
Moniuszki 1a, 00-014 Warsaw
