Image communication (PR, Branding, Advertising and Social Media)

Second Degree Studies

  • Type of studies Second Degree Studies
  • Field of study MANAGEMENT
  • Study mode FULL-TIME AND PART-TIME
  • Duration 2 years (4 semesters)

This specialty prepares graduates to undertake professional activities related to brand launch, creation and coordination as well as strategy development and product or service planning. It covers both business practices and marketing principles, providing students with a range of skills and knowledge that will help them become professionals in the field of marketing.

PR – public relations, this area of practice deals with contacts with the environment.

Branding – building brand awareness is about creating and maintaining a positive image of a specific brand in the minds of consumers.

Advertising – information combined with a persuasive message.

Social Media – gaining consumer attention and generating internet traffic with the help of social networking sites.

Komunikacja wizerunkowa  (PR, Branding, Reklama i Social Media)

ISSUES DISCUSSED DURING STUDIES

  • Internet and mobile marketing
  • Marketing strategies across services
  • Public relations
  • E-communication and social media
  • Social marketing
  • Brand creation

EMPLOYMENT PERSPECTIVES

  • Marketing department employees
  • Advertising agency employees
  • PR department employees
  • Product development strategists
  • Product managers
  • Promotion departments
  • Public relations agencies
  • Department responsible for organizing events

FEES

FULL-TIME AND PART-TIME

STUDY FROM

240

Monthly fee (10 installments)

RECRUITMENT PROCEDURE

STEP 1

REGISTER ONLINE

STEP 2

PREPARE REQUIRED DOCUMENTS

  • ID (for inspection)
  • One passport photo
  • Copy of high school leaving exam (original for inspection)  
  • Copy of higher education diploma and transcript (in case of II degree studies) (original for inspection)

STEP 3

COME TO THE STUDENT AFFAIRS OFFICE WITH A COMPLETE SET OF THE ABOVE MENTIONED DOCUMENTS

Student Service Center

Collegium Humanum – Warsaw Management University

Moniuszki 1a, 00-014 Warsaw