ISSUES DISCUSSED DURING STUDIES
- Internet and mobile marketing
- Marketing strategies across services
- Public relations
- E-communication and social media
- Social marketing
- Brand creation
Management – Second Degree Studies » Image communication (PR, Branding, Advertising and Social Media)
This specialty prepares graduates to undertake professional activities related to brand launch, creation and coordination as well as strategy development and product or service planning. It covers both business practices and marketing principles, providing students with a range of skills and knowledge that will help them become professionals in the field of marketing.
PR – public relations, this area of practice deals with contacts with the environment.
Branding – building brand awareness is about creating and maintaining a positive image of a specific brand in the minds of consumers.
Advertising – information combined with a persuasive message.
Social Media – gaining consumer attention and generating internet traffic with the help of social networking sites.
ISSUES DISCUSSED DURING STUDIES
240€
Student Service Center
Collegium Humanum – Warsaw Management University
Moniuszki 1a, 00-014 Warsaw