ISSUES DISCUSSED DURING STUDIES
- Websites as a marketing and e-commerce tool
- Instruments of competing in virtual space
- Public relations
- e-communication and social media
- Marketing planning
- Brand creation
Internet marketing (e-Marketing and e-Commerce)
Second Degree Studies
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Type of studies Second Degree Studies
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Field of study MANAGEMENT
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Study mode FULL-TIME AND PART-TIME
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Duration 2 years (4 semesters)
Internet marketing is currently one of the most dynamically developing areas when it comes to marketing. It is accompanied by an equally dynamic development of e-commerce. This study programme aims at preparing students for the practical use of Internet across marketing activities by analysing the principles of an online market and an effective implementation of various e-commerce projects across different business areas. Students learn about the issues of marketing virtualization in a strategic dimension and various processes of competing and achieving a sustainable competitive advantage by enterprises.
e-Marketing – marketing conducted on the Internet. Just like traditional marketing, it aims to promote information about certain brands, products and services.
e-Commerce – a type of trade, the process of concluding commercial transactions via the Internet.
EMPLOYMENT PERSPECTIVES
- Internet portals
- Advertising, marketing and PR agencies
- In companies responsible for production, services, marketing, sales and management
- Financial institutions
- On the positions of e-commerce, internet marketing and retail managers
- Project managers (PM) in the on-line area
- Running own businesses
FEES
FULL-TIME AND PART-TIME
STUDY FROM
240€
Monthly fee (10 installments)
RECRUITMENT PROCEDURE
STEP 1
REGISTER ONLINE
STEP 2
PREPARE REQUIRED DOCUMENTS
- ID (for inspection)
- One passport photo
- Copy of high school leaving exam (original for inspection)
- Copy of higher education diploma and transcript (in case of II degree studies) (original for inspection)
STEP 3
COME TO THE STUDENT AFFAIRS OFFICE WITH A COMPLETE SET OF THE ABOVE MENTIONED DOCUMENTS
Student Service Center
Collegium Humanum – Warsaw Management University
Moniuszki 1a, 00-014 Warsaw
Enrol today!
