ISSUES DISCUSSED DURING STUDIES
- Websites as a marketing and e-commerce tool
- Instruments of competing in virtual space
- Public relations
- e-communication and social media
- Marketing planning
- Brand creation
Internet marketing (e-Marketing and e-Commerce)
Second Degree Studies
- Type of studies Second Degree Studies
- Field of study MANAGEMENT
- Study mode full-time and part-time
- Duration 2 years (4 semesters)
Internet marketing is currently one of the most dynamically developing areas when it comes to marketing. It is accompanied by an equally dynamic development of e-commerce. This study programme aims at preparing students for the practical use of Internet across marketing activities by analysing the principles of an online market and an effective implementation of various e-commerce projects across different business areas. Students learn about the issues of marketing virtualization in a strategic dimension and various processes of competing and achieving a sustainable competitive advantage by enterprises.
e-Marketing – marketing conducted on the Internet. Just like traditional marketing, it aims to promote information about certain brands, products and services.
e-Commerce – a type of trade, the process of concluding commercial transactions via the Internet.
EMPLOYMENT PERSPECTIVES
- Internet portals
- Advertising, marketing and PR agencies
- In companies responsible for production, services, marketing, sales and management
- Financial institutions
- On the positions of e-commerce, internet marketing and retail managers
- Project managers (PM) in the on-line area
- Running own businesses
RECRUITMENT PROCEDURE
STEP 1
REGISTER ONLINE
STEP 2
PREPARE REQUIRED DOCUMENTS
- ID (for inspection)
- One passport photo
- Copy of high school leaving exam (original for inspection)
- Copy of higher education diploma and transcript (in case of II degree studies) (original for inspection)
- Proof of payment of the required amount of tuition fees
STEP 3
PAY FOR YOUR STUDIES
- Recruitment fee – 85 EUR
- Student card fee – 5 EUR
- Admission fee* – 48 EUR
*Admission fee is not required:
– if you submit your application by the end of June
– if you pay for the academic year upfront
OR BUY OUT OUR PREMIUM PACKAGE* - 120 EUR
*PREMIUM PACKAGE INCLUDES:
Entry Fee
0 zł
Admission Fee
0 zł
Student ID Fee
0 zł
Fees covering your study of a parallel undergraduate degree (additional diploma)
30%
Fees covering your second
specialization (additional diploma)
30%
Fees covering your study of a parallel postgraduate degree (additional diploma)
30%
The award of an Executive MBA degree and diploma
50%
The award of an Executive MBA degree and diploma
50%
Your possibility to use e-books
Your unlimited access to an e-learning platform
SMS notifications
Gifts package
(thermal mug, memory stick, rucksack, notepad)
BANK ACCOUNT DETAILS
Bank Account (for EUR payments)
Bank PKO BP S.A.
IBAN: PL 08 1020 1169 0000 8602 0278 2282
SWIFT: BPKOPLPW
Bank Account (for USD payments)
Bank PKO BP S.A.
IBAN: PL 13 1020 1169 0000 8402 0278 2290
SWIFT: BPKOPLPW
Bank account holder
Collegium Humanum- Warsaw Management University
ul. Moniuszki 1a, 00-014 Warszawa
As the transfer's title: student's name and surname, admission fee or tuition fee (if tuition fee, then say whether it is for a term or the whole academic year), name of the study course.
STEP 4
COME TO THE STUDENT AFFAIRS OFFICE WITH A COMPLETE SET OF THE ABOVE MENTIONED DOCUMENTS
Student Service Center
Collegium Humanum – Warsaw Management University
Moniuszki 1a, 00-014 Warsaw
