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Internet marketing (e-Marketing and e-Commerce)

Second Degree Studies

  • Type of studies Second Degree Studies
  • Field of study MANAGEMENT
  • Study mode FULL-TIME AND PART-TIME
  • Duration 2 years (4 semesters)

Internet marketing is currently one of the most dynamically developing areas when it comes to marketing. It is accompanied by an equally dynamic development of e-commerce. This study programme aims at preparing students for the practical use of Internet across marketing activities by analysing the principles of an online market and an effective implementation of various e-commerce projects across different business areas. Students learn about the issues of marketing virtualization in a strategic dimension and various processes of competing and achieving a sustainable competitive advantage by enterprises.

e-Marketing – marketing conducted on the Internet. Just like traditional marketing, it aims to promote information about certain brands, products and services.

e-Commerce – a type of trade, the process of concluding commercial transactions via the Internet.

Marketing internetowy (e-Marketing i e-Commerce)

ISSUES DISCUSSED DURING STUDIES

  • Websites as a marketing and e-commerce tool
  • Instruments of competing in virtual space
  • Public relations
  • e-communication and social media
  • Marketing planning
  • Brand creation

EMPLOYMENT PERSPECTIVES

  • Internet portals
  • Advertising, marketing and PR agencies
  • In companies responsible for production, services, marketing, sales and management
  • Financial institutions
  • On the positions of e-commerce, internet marketing and retail managers
  • Project managers (PM) in the on-line area
  • Running own businesses

FEES

FULL-TIME AND PART-TIME

STUDY FROM

240

Monthly fee (10 installments)

RECRUITMENT PROCEDURE

STEP 1

REGISTER ONLINE

STEP 2

PREPARE REQUIRED DOCUMENTS

  • ID (for inspection)
  • One passport photo
  • Copy of high school leaving exam (original for inspection)  
  • Copy of higher education diploma and transcript (in case of II degree studies) (original for inspection)

STEP 3

COME TO THE STUDENT AFFAIRS OFFICE WITH A COMPLETE SET OF THE ABOVE MENTIONED DOCUMENTS

Student Service Center

Collegium Humanum – Warsaw Management University

Moniuszki 1a, 00-014 Warsaw

ul. Moniuszki 1A, 00-014 Warszawa
REGON 381457997
NIP 5252765348
VAT EU PL5252765348
Nr 383 w Ewidencji Uczelni Niepublicznych MEiN

tel.: +48 22 487 53 59