ISSUES DISCUSSED DURING STUDIES
- Websites as a marketing and e-commerce tool
- Instruments of competing in virtual space
- Public relations
- e-communication and social media
- Marketing planning
- Brand creation
Management – Second Degree Studies » Internet marketing (e-Marketing and e-Commerce)
Internet marketing is currently one of the most dynamically developing areas when it comes to marketing. It is accompanied by an equally dynamic development of e-commerce. This study programme aims at preparing students for the practical use of Internet across marketing activities by analysing the principles of an online market and an effective implementation of various e-commerce projects across different business areas. Students learn about the issues of marketing virtualization in a strategic dimension and various processes of competing and achieving a sustainable competitive advantage by enterprises.
e-Marketing – marketing conducted on the Internet. Just like traditional marketing, it aims to promote information about certain brands, products and services.
e-Commerce – a type of trade, the process of concluding commercial transactions via the Internet.
ISSUES DISCUSSED DURING STUDIES
240€
Student Service Center
Collegium Humanum – Warsaw Management University
Moniuszki 1a, 00-014 Warsaw
ul. Moniuszki 1A, 00-014 Warszawa
REGON 381457997
NIP 5252765348
VAT EU PL5252765348
Nr 383 w Ewidencji Uczelni Niepublicznych MEiN