ISSUES DISCUSSED DURING STUDIES
- Marketing in e-business
- Integrated marketing communication
- Public relations
- e-communication and social media
- Marketing planning
- Brand creation
The aim of this programme of study is to prepare specialists in the field of wider marketing activities, in particular activities related to such issues as market research, market communication, building relationships with customers, sales activities, PR, image building, brand management as well as the use of modern technologies in business. Marketing is an interdisciplinary area of knowledge and practical activity. It draws on the experience of psychology, sociology, economics, statistics, accounting, finances, ethnography and even philosophy. This specialization defines various methods of designing individual phases when it comes to promotional activities in business, including preparation and implementation of marketing campaigns.
Marketing – it is the science and art of researching, creating and offering profitable products with customer value so that to meet the needs of one’s target market. It determines which market segments a company can best satisfy, and it also designs and promotes products and services.
ISSUES DISCUSSED DURING STUDIES
240€
Student Service Center
Collegium Humanum – Warsaw Management University
Moniuszki 1a, 00-014 Warsaw