ISSUES DISCUSSED DURING STUDIES
- Marketing in e-business
- Integrated marketing communication
- Public relations
- e-communication and social media
- Marketing planning
- Brand creation
Marketing
Second Degree Studies
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Type of studies Second Degree Studies
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Field of study MANAGEMENT
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Study mode FULL-TIME AND PART-TIME
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Duration 2 years (4 semesters)
The aim of this programme of study is to prepare specialists in the field of wider marketing activities, in particular activities related to such issues as market research, market communication, building relationships with customers, sales activities, PR, image building, brand management as well as the use of modern technologies in business. Marketing is an interdisciplinary area of knowledge and practical activity. It draws on the experience of psychology, sociology, economics, statistics, accounting, finances, ethnography and even philosophy. This specialization defines various methods of designing individual phases when it comes to promotional activities in business, including preparation and implementation of marketing campaigns.
Marketing – it is the science and art of researching, creating and offering profitable products with customer value so that to meet the needs of one’s target market. It determines which market segments a company can best satisfy, and it also designs and promotes products and services.
EMPLOYMENT PERSPECTIVES
- In companies responsible for production, services and sales
- On the positions of marketing directors, brand management directors
- Product managers
- Internet marketing and retail
- As project managers
- In media houses, marketing and PR agencies
- In financial institutions
- Own businesses providing commercial services
- Export sales manager
- Marketing coordinators
FEES
FULL-TIME AND PART-TIME
STUDY FROM
240€
Monthly fee (10 installments)
RECRUITMENT PROCEDURE
STEP 1
REGISTER ONLINE
STEP 2
PREPARE REQUIRED DOCUMENTS
- ID (for inspection)
- One passport photo
- Copy of high school leaving exam (original for inspection)
- Copy of higher education diploma and transcript (in case of II degree studies) (original for inspection)
STEP 3
COME TO THE STUDENT AFFAIRS OFFICE WITH A COMPLETE SET OF THE ABOVE MENTIONED DOCUMENTS
Student Service Center
Collegium Humanum – Warsaw Management University
Moniuszki 1a, 00-014 Warsaw
Enrol today!
