Business psychology studies combine theoretical knowledge in the field of psychology with practical skills in areas such as coaching, mentoring, negotiations and consumer behaviours. The specialization facilitates the acquisition of knowledge and practical skills in the area of development and implementation of incentive systems, negotiations and conflict resolution, effective advertising, HR management as well as working with clients. Studies in business psychology allow students to use psychological knowledge in negotiations, advertising and selection interviews, so that to exert healthy influence and defend against manipulation. Students acquire skills necessary to increase management effectiveness, which has a direct impact on the results achieved. The course is aimed at educating managers, executives, leaders and employees of HR departments.