Neuromarketing

UNIFORM MASTER’S STUDIES

Psychology – UNIFORM MASTER’S STUDIES » Neuromarketing

Type of studies UNIFORM MASTER’S STUDIES
Field of study PSYCHOLOGY
Study mode FULL-TIME AND PART-TIME
Duration 5 YEARS (10 SEMESTERS)

Neuromarketing is an innovative specialization in the field of psychology, combining the latest achievements in consumer research with the substantive background of psychological knowledge. While 20 years ago it was possible to wonder whether the nascent neuromarketing would strengthen its position in the world of science and business, today no one has any doubts about it.

The largest corporations in the world, such as Coca-Cola Company, General Motors and Volkswagen, are interested in neuromarketing, and at the same time it also attracts leading scientists, including Nobel laureates, such as prof. Eric Kandel, a member of the scientific council of NeuroFocus, a company that provides neuromarketing services.

Graduates of the Neuromarketing specialization will acquire unique competences, allowing them to build their professional career wherever the value is to know another person in-depth, their motivations, decision-making mechanisms and emotional processes. Neuromarketing studies will make their graduates attractive market participants, able to compete for key positions in the marketing, sales and research industries.

ISSUES DISCUSSED DURING STUDIES

Cognitive neuroscience
Marketing research methods
Biometric tools in marketing
Psychology of consumer behavior
Emotional intelligence in practice
Sensory Marketing
Elements of the User Experience methodology
Neuroeconomics and behavioral economics
Digital media in marketing

EMPLOYMENT PERSPECTIVES

Neural foundations of human development
Biometric technologies used in marketing
Neuropsychology of emotions and motivation
Neuroeconomics and behavioral economics

Biological correlates of decision-making processes
The most common cognitive biases in the trading world
Multisensory Marketing
Conducting brain-based marketing research

FEES

FULL-TIME AND PART-TIME

STUDY FROM

240€

Monthly fee (10 installments)

RECRUITMENT PROCEDURE

STEP 1

REGISTER ONLINE

STEP 2

PREPARE REQUIRED DOCUMENTS

ID (for inspection)
One passport photo
Copy of high school leaving exam (original for inspection)
Copy of higher education diploma and transcript (in case of II degree studies) (original for inspection)

STEP 3

COME TO THE STUDENT AFFAIRS OFFICE WITH A COMPLETE SET OF THE ABOVE MENTIONED DOCUMENTS

Student Service Center

Collegium Humanum – Warsaw Management University

Moniuszki 1a, 00-014 Warsaw

First Degree Studies

Second Degree Studies

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Postgraduate Studies

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