Neuromarketing

UNIFORM MASTER’S STUDIES

  • Type of studies UNIFORM MASTER’S STUDIES
  • Field of study PSYCHOLOGY
  • Study mode FULL-TIME AND PART-TIME
  • Duration 5 YEARS (10 SEMESTERS)

Neuromarketing is an innovative specialization in the field of psychology, combining the latest achievements in consumer research with the substantive background of psychological knowledge. While 20 years ago it was possible to wonder whether the nascent neuromarketing would strengthen its position in the world of science and business, today no one has any doubts about it.

The largest corporations in the world, such as Coca-Cola Company, General Motors and Volkswagen, are interested in neuromarketing, and at the same time it also attracts leading scientists, including Nobel laureates, such as prof. Eric Kandel, a member of the scientific council of NeuroFocus, a company that provides neuromarketing services.

Graduates of the Neuromarketing specialization will acquire unique competences, allowing them to build their professional career wherever the value is to know another person in-depth, their motivations, decision-making mechanisms and emotional processes. Neuromarketing studies will make their graduates attractive market participants, able to compete for key positions in the marketing, sales and research industries.

ISSUES DISCUSSED DURING STUDIES

  • Cognitive neuroscience
  • Marketing research methods
  • Biometric tools in marketing
  • Psychology of consumer behavior
  • Emotional intelligence in practice
  • Sensory Marketing
  • Elements of the User Experience methodology
  • Neuroeconomics and behavioral economics
  • Digital media in marketing

EMPLOYMENT PERSPECTIVES

  • Neural foundations of human development
  • Biometric technologies used in marketing
  • Neuropsychology of emotions and motivation
  • Neuroeconomics and behavioral economics
  • Biological correlates of decision-making processes
  • The most common cognitive biases in the trading world
  • Multisensory Marketing
  • Conducting brain-based marketing research

FEES

FULL-TIME AND PART-TIME

STUDY FROM

2 500€ per year */ 1300€ per semester

(Students from non-EU countries: 3 600 € for the first year, 3 200 € for subsequent years)

ADMISSION PROCEDURE STEP BY STEP

STEP 1

REGISTER ONLINE

  • Choose the faculty

  • Register in the system

  • Fill the required tabs: personal data, passport details, address

STEP 2

ADMISSION DOCUMENTS

  • Prepare the required documents:
    • National ID or passport
    • One passport photo
    • Copy of a secondary school leaving certificate – in case of Bachelor’s degree studies
    • Copy of Bachelor’s diploma and transcript of grades – in case of Master’s degree studies
  • Upload scans of the required documents (see the full list of documents in the tab Important documents)

STEP 3

PAYMENT

  • Make a payment of the tuition and entry fees

  • Attach payment confirmation to your application

STEP 4

ACCEPTANCE

  • Receive scans of Acceptance Letter
  • In case of non-EU students – make a Visa appointment

STEP 5

WELCOME at COLLEGIUM HUMANUM!

  • On your arrival day, please come to the Student Services with original copies of the required documents.