International Hospitality and Tourism Management
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Type of studies I-DEGREE STUDIES
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Field of study MANAGEMENT
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Study mode full-time and part-time
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Duration 3 years (6 semesters)
The innovative programme includes content that influences the development of skills and competencies that enable effective management. The greatest advantages are classes conducted in the form of lectures and practical workshops in the area of international and regional tourist organizations and hotels.
The graduates of this specialty will have the knowledge and practical skills:
to solve various problems concerning the functioning of tourism business in market economy
they will acquire the knowledge of tourism business, its connections with environment, functions and directions of development
they will be able to diagnose and design functional models of tourism business
the graduates will know how to research the effectiveness of tourism business models
the graduates will learn how to use digital technologies (social media, mobile tools, AI, automation)
the graduates will create and manage online shops (sales marketing)
they will also be able to build strategies and strategic analyses of an enterprise
they will acquire knowledge in the fields of economics, budgeting, management and marketing which will be a key to professional success.
Specialty programme
- International Economic Law
- International Human Resources Management
- International Project Management
- Business English
- Advertising and Brand Management
- Consumer Behaviour Psychology
- Public Relations and Social Media
- Business Planning
- Cross-Cultural Marketing
- E-business
- Information Systems of Management
- International Team Management
- E-marketing in Tourism
- Small Business Financing
- SMEs in International Business
- Sustainable Tourism Management
- TNCs in International Business
- Tourism Product Management
- Diploma Seminar