ISSUES DISCUSSED DURING STUDIES
- Marketing in e-business
- Integrated marketing communication
- Public relations
- e-communication and social media
- Marketing planning
- Brand creation
Marketing
FIRST DEGREE STUDIES
- Type of studies FIRST DEGREE STUDIES
- Field of study MANAGEMENT
- Study mode full-time and part-time
- Duration 3 YEARS (6 SEMESTERS)
This specialty prepares graduates for work in the field of marketing development and strategy in such areas as organising and conducting effective marketing activities across various enterprises and other institutions within a dynamically changing market.
The aim of this programme of study is to prepare specialists in the field of wider marketing activities, in particular activities related to such issues as market research, market communication, building relationships with customers, sales activities, PR, image building, brand management as well as the use of modern technologies in business. Marketing is an interdisciplinary area of knowledge and practical activity. It draws on the experience of psychology, sociology, economics, statistics, accounting, finances, ethnography and even philosophy. This specialization defines various methods of designing individual phases when it comes to promotional activities in business, including preparation and implementation of marketing campaigns.
Marketing – it is the science and art of researching, creating and offering profitable products with customer value so that to meet the needs of one’s target market. It determines which market segments a company can best satisfy, and it also designs and promotes products and services.
EMPLOYMENT PERSPECTIVES
- In companies responsible for production, services and sales
- On the positions of marketing directors, brand management directors
- Product managers
- Internet marketing and retail
- As project managers
- In media houses, marketing and PR agencies
- In financial institutions
- Own businesses providing commercial services
- Export sales manager
- Marketing coordinators
RECRUITMENT PROCEDURE
STEP 1
REGISTER ONLINE
STEP 2
PREPARE REQUIRED DOCUMENTS
- ID (for inspection)
- One passport photo
- Copy of high school leaving exam (original for inspection)
- Copy of higher education diploma and transcript (in case of II degree studies) (original for inspection)
- Proof of payment of the required amount of tuition fees
STEP 3
PAY FOR YOUR STUDIES
- Recruitment fee – 85 EUR
- Student card fee – 5 EUR
- Admission fee* – 48 EUR
*Admission fee is not required:
– if you submit your application by the end of June
– if you pay for the academic year upfront
OR BUY OUT OUR PREMIUM PACKAGE* - 120 EUR
*PREMIUM PACKAGE INCLUDES:
Entry Fee
0 zł
Admission Fee
0 zł
Student ID Fee
0 zł
Fees covering your study of a parallel undergraduate degree (additional diploma)
30%
Fees covering your second
specialization (additional diploma)
30%
Fees covering your study of a parallel postgraduate degree (additional diploma)
30%
The award of an Executive MBA degree and diploma
50%
The award of an Executive MBA degree and diploma
50%
Your possibility to use e-books
Your unlimited access to an e-learning platform
SMS notifications
Gifts package
(thermal mug, memory stick, rucksack, notepad)
BANK ACCOUNT DETAILS
Bank Account (for EUR payments)
Bank PKO BP S.A.
IBAN: PL 08 1020 1169 0000 8602 0278 2282
SWIFT: BPKOPLPW
Bank Account (for USD payments)
Bank PKO BP S.A.
IBAN: PL 13 1020 1169 0000 8402 0278 2290
SWIFT: BPKOPLPW
Bank account holder
Collegium Humanum- Warsaw Management University
ul. Moniuszki 1a, 00-014 Warszawa
As the transfer's title: student's name and surname, admission fee or tuition fee (if tuition fee, then say whether it is for a term or the whole academic year), name of the study course.
STEP 4
COME TO THE STUDENT AFFAIRS OFFICE WITH A COMPLETE SET OF THE ABOVE MENTIONED DOCUMENTS
Student Service Center
Collegium Humanum – Warsaw Management University
Moniuszki 1a, 00-014 Warsaw
