ISSUES DISCUSSED DURING STUDIES
- Marketing in e-business
- Integrated marketing communication
- Public relations
- e-communication and social media
- Marketing planning
- Brand creation
This specialty prepares graduates for work in the field of marketing development and strategy in such areas as organising and conducting effective marketing activities across various enterprises and other institutions within a dynamically changing market.
The aim of this programme of study is to prepare specialists in the field of wider marketing activities, in particular activities related to such issues as market research, market communication, building relationships with customers, sales activities, PR, image building, brand management as well as the use of modern technologies in business. Marketing is an interdisciplinary area of knowledge and practical activity. It draws on the experience of psychology, sociology, economics, statistics, accounting, finances, ethnography and even philosophy. This specialization defines various methods of designing individual phases when it comes to promotional activities in business, including preparation and implementation of marketing campaigns.
Marketing – it is the science and art of researching, creating and offering profitable products with customer value so that to meet the needs of one’s target market. It determines which market segments a company can best satisfy, and it also designs and promotes products and services.
ISSUES DISCUSSED DURING STUDIES
*Admission fee is not required:
– if you submit your application by the end of June
– if you pay for the academic year upfront
Bank PKO BP S.A.
IBAN: PL 08 1020 1169 0000 8602 0278 2282
SWIFT: BPKOPLPW
Bank PKO BP S.A.
IBAN: PL 13 1020 1169 0000 8402 0278 2290
SWIFT: BPKOPLPW
Collegium Humanum- Warsaw Management University
ul. Moniuszki 1a, 00-014 Warszawa
As the transfer's title: student's name and surname, admission fee or tuition fee (if tuition fee, then say whether it is for a term or the whole academic year), name of the study course.
Student Service Center
Collegium Humanum – Warsaw Management University
Moniuszki 1a, 00-014 Warsaw
Moniuszki 1A, 00-014 Warsaw, Poland
REGON No.: 381457997
VAT EU PL5252765348
Registration No.: 383