Marketing and sales management

Second Degree Studies

Management – Second Degree Studies » Marketing and sales management

Type of studies Second Degree Studies
Field of study MANAGEMENT
Study mode FULL-TIME AND PART-TIME
Duration 2 years (4 semesters)

The focus of this programme of study is consumer market behaviour as well as issues related to marketing of services and trade, Internet advertising, planning advertising and promotional campaigns, conducting market analysis across various dimensions, implementing marketing and competition strategies, as well as psychosocial aspects of advertising. Graduates acquire education that allows them to take up work related to the marketing activities of a company, institution and organization. They acquire knowledge and skills useful in business communication, particularly in the field of sales management, thus being able to take actions in the field of solving management and marketing problems, as well as administering human resources

Marketing – it is the science and art of researching, creating and offering profitable products with customer value so that to meet the needs of one’s target market. It determines which market segments a company can best satisfy, and it also designs and promotes products and services.

Sales management – setting tactical sales goals, creating and monitoring the implementation of the current action plan, planning and managing the resources necessary for an ongoing sales support.

ISSUES DISCUSSED DURING STUDIES

Internet and mobile marketing
Sales methods and techniques
Sales promotion
Marketing planning
Marketing strategies in services
Merchandising

EMPLOYMENT PERSPECTIVES

Marketing departments of different enterprises
Advertising agencies
Research institutions
On the positions of marketing directors, brand management directors

In companies responsible for production, services and sales
As project managers
Running own businesses
Export sales managers
Marketing coordinators

FEES

FULL-TIME AND PART-TIME

STUDY FROM

240€

Monthly fee (10 installments)

RECRUITMENT PROCEDURE

STEP 1

REGISTER ONLINE

STEP 2

PREPARE REQUIRED DOCUMENTS

ID (for inspection)
One passport photo
Copy of high school leaving exam (original for inspection)
Copy of higher education diploma and transcript (in case of II degree studies) (original for inspection)

STEP 3

COME TO THE STUDENT AFFAIRS OFFICE WITH A COMPLETE SET OF THE ABOVE MENTIONED DOCUMENTS

Student Service Center

Collegium Humanum – Warsaw Management University

Moniuszki 1a, 00-014 Warsaw

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