ISSUES DISCUSSED DURING STUDIES
- Internet and mobile marketing
- Sales methods and techniques
- Sales promotion
- Marketing planning
- Marketing strategies in services
- Merchandising
Management – Second Degree Studies » Marketing and sales management
The focus of this programme of study is consumer market behaviour as well as issues related to marketing of services and trade, Internet advertising, planning advertising and promotional campaigns, conducting market analysis across various dimensions, implementing marketing and competition strategies, as well as psychosocial aspects of advertising. Graduates acquire education that allows them to take up work related to the marketing activities of a company, institution and organization. They acquire knowledge and skills useful in business communication, particularly in the field of sales management, thus being able to take actions in the field of solving management and marketing problems, as well as administering human resources
Marketing – it is the science and art of researching, creating and offering profitable products with customer value so that to meet the needs of one’s target market. It determines which market segments a company can best satisfy, and it also designs and promotes products and services.
Sales management – setting tactical sales goals, creating and monitoring the implementation of the current action plan, planning and managing the resources necessary for an ongoing sales support.
ISSUES DISCUSSED DURING STUDIES
240€
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Collegium Humanum – Warsaw Management University
Moniuszki 1a, 00-014 Warsaw