By studying the psychology of advertising, media and social communication, students are able to acquire practical skills related to creating marketing campaigns, conducting marketing research, positioning brands, creating and testing advertising messages with the use of in-depth psychological knowledge and the very potential of new media. The studies offer analyses of the functioning of contemporary media and media laws in various countries, thus transmitting the ability to utilise various persuasion techniques. The programme focuses also on the principles of social communication. During the programme, students will also learn the techniques of public speaking and how to organize it effectively. Classes are conducted by marketing research specialist and practitioners associated with marketing and advertising agencies.