Psychology of advertising and media

UNIFORM MASTER’S STUDIES

  • Type of studies UNIFORM MASTER’S STUDIES
  • Field of study PSYCHOLOGY
  • Study mode FULL-TIME AND PART-TIME
  • Duration 5 YEARS (10 SEMESTERS)

By studying the psychology of advertising, media and social communication, students are able to acquire practical skills related to creating marketing campaigns, conducting marketing research, positioning brands, creating and testing advertising messages with the use of in-depth psychological knowledge and the very potential of new media. The studies offer analyses of the functioning of contemporary media and media laws in various countries, thus transmitting the ability to utilise various persuasion techniques. The programme focuses also on the principles of social communication. During the programme, students will also learn the techniques of public speaking and how to organize it effectively. Classes are conducted by marketing research specialist and practitioners associated with marketing and advertising agencies.

ISSUES DISCUSSED DURING STUDIES

  • interpersonal training
  • interpersonal communication
  • mass media
  • social media
  • literary criticism
  • media across culture and education
  • press, radio and television workshops
  • contemporary media market
  • Public Relations
  • market and media research methodologies
  • internet communication methods
  • public opinion and publicity
  • press law
  • internet psychology
  • psychology of advertising
  • psychology of influence, persuasion and propaganda
  • political psychology
  • sales psychology
  • social and cultural influence of media
  • graduation seminar

EMPLOYMENT PERSPECTIVES

  • media
  • educational establishments
  • foundations and associations
  • pedagogical and psychological counselling centres
  • private clinics
  • social services, army
  • care and educational institutions
  • media relations departments
  • state institutions and companies
  • HR departments
  • psychological counselling in media
  • journalism and production of media programmes

FEES

FULL-TIME AND PART-TIME

STUDY FROM

240

Monthly fee (10 installments)

RECRUITMENT PROCEDURE

STEP 1

REGISTER ONLINE

STEP 2

PREPARE REQUIRED DOCUMENTS

  • ID (for inspection)
  • One passport photo
  • Copy of high school leaving exam (original for inspection)  
  • Copy of higher education diploma and transcript (in case of II degree studies) (original for inspection)

STEP 3

COME TO THE STUDENT AFFAIRS OFFICE WITH A COMPLETE SET OF THE ABOVE MENTIONED DOCUMENTS

Student Service Center

Collegium Humanum – Warsaw Management University

Moniuszki 1a, 00-014 Warsaw